Plan Ahead
The Plan Ahead campaign reached out to students through pop culture references & creative copywriting. The illustrations played on the humorous copy which conveyed the importance of planning ahead a sensible & safe way to get home before heading out drinking.
Marketing Material ∙ Illustrations ∙ Decals ∙ Booklets ∙ Posters ∙ Coasters ∙ Social Media Content ∙ Art Direction
