Lumes
Serving specialty roasted on site within their café, Lumes is focused on the flavour present in their roasts by selecting seasonal, quality beans & roasting. Just as distinctive as their coffee is the unique name, Lumes, which is a portmanteau word based on characters from old detective novels — Lupin & Holmes. The two characters had their signature features merged to create the Lumes logo — using elements such as Arsène Lupin's attire & monocle paired with Sherlock Holmes' top hat & tobacco pipe.
Branding ∙ Logo Design ∙ Illustrations ∙ Graphic Design ∙ Signage ∙ Menu Design ∙ Art Direction