Portlander

Client : Portlander, Wellington NZ

Services : Graphic Design | Social Media Content | Campaign Design | Creative Design : Art Direction

Situated in the heart of Wellington’s business district, Portlander Bar & Grill is renowned for its unwavering dedication to exceptional dining. Specializing in superb cuts of meat, the restaurant sources the finest local beef—including the celebrated Wakanui—ensuring every dish honors New Zealand’s rich culinary heritage with precision and care. It stands as a true haven for steak lovers and discerning connoisseurs, offering expertly grilled meats paired with an artisanal touch, alongside an impressive selection of whiskies and wines. The refined atmosphere and seasonal menu create a sophisticated yet welcoming experience that elevates every visit into something truly memorable.

Rare & Refined Campaign

The Rare & Refined campaign for Portlander aims to elevate the restaurant’s reputation as Wellington’s premier steakhouse, emphasizing its commitment to exceptional, locally-sourced meats and a refined dining atmosphere. The project focuses on creating a visually striking digital and print campaign that highlights Portlander’s signature offerings to appeal to steak lovers and connoisseurs. The design focused on the tag with its artisanal texture evoking the tactile intimacy of a butcher’s craft. Bound by a rugged rope—a nod to the traditional binding of fine meats—this element ties the design together, symbolizing the primal connection between source and plate. The composition, with its earthy hues and raw elegance, invites the viewer into Portlander’s world of curated excellence.

Burn the Bill Campaign

To ignite excitement at Portlander’s, they introduced the 'Burn the Bill' campaign, offering diners a chance to enjoy their entire meal on the house, no strings attached. We designed a bold typographic lockup featuring 'Burn the Bill' crowned with a vibrant flame, paired with a striking visual of a burning receipt overlaying one of Portlander’s exquisite dishes to draw customers in..

View all

Sinclair Creative Agency

Christchurch (NZ)

hello@sinclaircreative.agency

+6421 0407079

Instagram